Marketing - Mamobiz

Market research

Market research is a key part of developing your market strategy. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location.

Profile your target markets

Trying to promote your game to everyone can be costly and ineffective. Grouping or segmenting your potential customers based on certain characteristics will help to focus your marketing efforts.

Set your goals and budget

Marketing goals will help you to define what you want to achieve through your marketing activities. Your goals should be SMART: specific, measurable, attainable, relevant and time-based.

Create your execution plan

Now that you’ve created your marketing goals and have a budget, you are ready to develop your activity plan, also known as a marketing communications plan. The most effective way to approach turning your marketing strategy into an execution plan is by using a campaign structure.

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Monitor and review

It is important to regularly monitor and review your marketing activities to determine whether they are achieving the desired outcome, such as increased player numbers and revenue.